DS32610 - MARKETING OF SERVICES

Module Identifier

DS32610

Module Title

MARKETING OF SERVICES

Academic Year

2007/2008

Co-ordinator

Dr Judith E Preston

Semester

Available all semesters

Other staff

Ms Tanya C Rogers

Course delivery

Lecture

22 Hours.

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	1.5 Hours	50%
Semester Assessment	Essay 2,500 words	50%

Learning outcomes

At the end of this modules students should be able to;

describe and discuss the differing markeing paradigms;
describe and analyse the characteristics of services and the service offering;
analyse suitable service strategires;
identify the components of service quality;
discuss the nature of compertition;
assess the role of the Internet and the importance of e-marketing for services;
design appropriate internal marketing strategies.

Aims

The service sector today occupies a significant position in the economies of most countries, especially those in the West. As private sector companies face increasingly fierce levels of competition, a further group of public services, including libraries, are beginning to experience the realities of competition for the first time. Service producers and managers have to be sure increasingly that they are producing the right services in the right places at the right time for the right price. Thus, marketing within the service sector is more important than it has ever been.

Notes

This module is at CQFW Level 6