Module Identifier | MM30520 | |||||||||||||||||
Module Title | MARKETING COMMUNICATIONS | |||||||||||||||||
Academic Year | 2007/2008 | |||||||||||||||||
Co-ordinator | Mr Richard D Godfrey | |||||||||||||||||
Semester | Semester 1 | |||||||||||||||||
Pre-Requisite | MM30710 | |||||||||||||||||
Course delivery | Lecture | 10 x 2 hour | ||||||||||||||||
Seminars / Tutorials | 4 x 1 hour per student | |||||||||||||||||
Assessment |
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Part 2: Marketing Communications Planning
Problem solving | Identify problems. Identify factors wich might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational response to a problem. | ||
Research skills | Produce academically appropriate reports. | ||
Communication | Read in different contexts and for different purposes. Write for different purposes and audiences. | ||
Information Technology | Use a range of commonly used software packages. Present information and data. Use e-mail/internet appropriately and effectively. | ||
Personal Development and Career planning | Develop awareness of personal skills, beliefs and qualities in relation to course/career progression. | ||
Subject Specific Skills | Students develop their knowledge and understanding of the content, formulation process and implementation of marketing communications campaigns. |
This module is at CQFW Level 6