Research skills |
This module requires students to do extensive literature searches. |
Communication |
This module requires students to express and defend (verbally and in writing) their perspectives in contemporary and pervasive issues in Marketing. |
Improving own Learning and Performance |
Students will need to organize and implement work for two substantial pieces of coursework. |
Information Technology |
Electronic databases. Word processing. Powerpoint presentations. |
Application of Number |
Possibly - depending on the issues covered in the module in any particular year. |
Personal Development and Career planning |
This module is an opportunity for students to assess their interest and capability in postgraduate Marketing education. It will develop students' presentation skills, and reinforce their self-confidence in the validity of their own knowledge, understanding and perspectives on Marketing. |
Subject Specific Skills |
The issues dealt with in this module will be specialist issues at te frontiers of theoretical and applied research in Marketing. |