Module Identifier | MM31420 | |||||||||||||||||
Module Title | CONSUMER BEHAVIOUR | |||||||||||||||||
Academic Year | 2007/2008 | |||||||||||||||||
Co-ordinator | Mr Richard D Godfrey | |||||||||||||||||
Semester | Semester 2 | |||||||||||||||||
Pre-Requisite | MM34710 , MM30710 | |||||||||||||||||
Course delivery | Lecture | |||||||||||||||||
Seminars / Tutorials | 4 x 1 hour per student | |||||||||||||||||
Assessment |
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Part 2: The Psychology of Consumption
Part 3: The Sociology of Consumption
Part 4: Towards a Psychosocial View of Consumption
Problem solving | Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational response to a problem. | ||
Research skills | Understand a range of research methods. Plan and carry out research. | ||
Communication | Read in different contexts and for different purposes. Write for different purposes and audiences. | ||
Information Technology | Use a range of commonly used software packages. Present information and data. Use e-mail/internet appropriately and effectively. | ||
Personal Development and Career planning | Develop awareness of personal skills, beliefs and qualities in relation to course/career progression. | ||
Subject Specific Skills | Students will develop their knowledge and research skills in understanding a range of consumer behaviour issues, for example: motivation, attitudes and values, the place of social structures in informing consumer identities, and so on. |
This module is at CQFW Level 6