Module Identifier |
MM32220 |
Module Title |
SMALL BUSINESS MANAGEMENT |
Academic Year |
2007/2008 |
Co-ordinator |
Mrs Nerys Fuller-Love |
Semester |
Semester 2 |
Course delivery |
Lecture | 20 Hours. |
|
Seminars / Tutorials | In groups by arrangement |
Assessment |
Assessment Type | Assessment Length/Details | Proportion |
Semester Exam | 2 Hours | 80% |
Semester Assessment | Business Plan - 20 pages maximum | 20% |
Supplementary Exam | 2 Hours | 80% |
Supplementary Assessment | Previous assessment carried forward | 20% |
|
Learning outcomes
On successful completion of this module students should be able to:
-
Assess the importance of small businesses in the wider enconomy, especially their role in creating employment and innovation,
-
Discuss the main problems associated with running a small business in terms of employee relations, marketing and financial control,
-
Identify the causes and extent of small business failure,
-
Plan for a new business start-up and be aware of government and other incentives to assist such ventures,
-
Develop personal skills including team building and presentation skills.
Aims
The aim of this module is to familiarise students with the problems of establishing and running a small business. It also attempts to indicate the importance of the small business sector in the economy and looks at government initiatives designed to support entrepreneurship. The module also looks at the skills necessary to run a small business including HR management and marketing, as well as the characteristics of the entrepreneur. Sources of finance including bank lending and venture captial are introduced.
Content
The course will consist of one two-hour lecture per week covering the following topics:
The economic context of small business
Theories of entrepreneurship
Raising finance for a small business
Marketing in the small firm
The entrepreneur as a manager
The role of government and small business in the UK
Establishment, growth and failure
Reading Lists
Books
** Recommended Text
Barrow, C and Brown R Principles of Small Business
Thomson Business Press
Burns, P Entrepreneurship and Small Business
Palgrave
Butler, D Business Planning: A Guide to Business Start-up
Butterworth Heineman
Deakins, D and Feel, M Entrepreneurship and Small Firms
McGraw Hill
** Supplementary Text
Barrow, Colin. Principles of small business /
International Thomson business Press, 1861521898
Notes
This module is at CQFW Level 6