MM34910 - BUSINESS STRATEGY

Module Identifier

MM34910

Module Title

BUSINESS STRATEGY

Academic Year

2007/2008

Co-ordinator

Dr Sajjad M Jasimuddin

Semester

Semester 1

Pre-Requisite

EC10510 OR EC10120 Final year students only

Course delivery

Lecture

22 Hours.

Assessment

Assessment Type	Assessment Length/Details	Proportion
Semester Exam	2 Hours	100%
Supplementary Exam	2 Hours	100%

Learning outcomes

After completing this module you will:

Understand the process, content and context dimensions of business strategy;

Understand key issues relating to:

Demonstrate a knowledge of effective strategic change and organisational learning;

Recognise the strategic priorities of developing the firm's resources and capabilities to exploit marketplace opportunities; and,

Appreciate the contingency issues underlying business strategy theory and practice

Aims

This module aims to introduce students to several modern approaches to analysing, forming, implementing and evaluating, business and multibusiness strategy.

Brief description

This module presents several modern approaches to analysing; forming, implementing and evaluating strategy at business unit and multi-business levels.

Content

Strategy overview
Strategy formation processes
Organisational change processes
Business level strategy and the organisation's external environment
Business level strategy and the organisation's internal environment
Strategy at the corporate level
Organisational development: leadership and learning
Organisational purpose

Reading Lists

Books
** Recommended Text
Bob de Wit and Ron Meyer (2006) Strategy Process, Content and Context Thompson Third Edition
Jay B, Barney and William S Hesterley (2006) Strategic Management and Competitive Advantage Concepts and Cases Prentice Hall

Notes

This module is at CQFW Level 6