Cod y Modiwl MRM7110  
Teitl y Modiwl CREADIGEDD, DYFEISGARWCH A CHYFATHREBU  
Blwyddyn Academaidd 2007/2008  
Cyd-gysylltydd y Modiwl Mrs Nerys Fuller-Love  
Semester Bwriedir ar Gyfer Blynyddoedd i Ddod  
Blwyddyn nesaf y cynigir N/A  
Semester nesaf y cynigir N/A  
Manylion y cyrsiau Darlithoedd   22 Hours.  
  Seminarau / Tiwtorialau   10 Hours.  
Dulliau Asesu
Assessment TypeAssessment Length/DetailsProportion
Arholiad Semester2 Awr  50%
Asesiad Semester ONE GROUP ASSESSMENT (25%) ONE INDIVIDUAL ASSESSMENT (25%)  50%
Arholiad Ailsefyll 2 HOUR EXAMINATION  100%

Canlyniadau dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr:
Describe the process of creative thinking and apply it to a variety of different situations

Visualise alternative scenarios

Assess the role that innovation and new technology play in developing new business ideas

Use creative thinking techniques to be more innovative

Disgrifiad cryno

This module will introduce innovative management techniques, creativity and communication. It will include the development of new products and lateral thinking techniques. The module will contain sessions on creative thinking techniques.

Nod

The aim of this module is to introduce the latest thinking on creativity and innovation and to use the latest technology to choose and anlyse alternative business opportunities. The students will be able to improve their creative thinking and management skills in a range of situations.

Cynnwys

Innovation and strategies to encourage innovative ideas
Creating an innovative culture in a business
Technology and innovation
New product development
Creativity and entrepreneurship
The creative thinking process
Intuition and vision
Using intuition in decision making
Innovation and entrepreneurship

Rhestr Ddarllen

Llyfrau
C Handy (1999) The New Alchemists Hutchinson
J Henry (1991) Creative Management Sage
R Jay (2000) The Ultimate Book of Business Creativity Capstone
T Peters (1997) The Circule of Innovation Hodder & Stoughton

Nodau

Mae'r modiwl hwn ar Lefel 7 FfCChC