Module Identifier | RD16610 | |||||||||||
Module Title | THE TOURISM INDUSTRY | |||||||||||
Academic Year | 2007/2008 | |||||||||||
Co-ordinator | Dr Brian J Garrod | |||||||||||
Semester | Semester 1 | |||||||||||
Course delivery | Lecture | 1 x 2 hour lecture per week | ||||||||||
Practical | 2 x 3 hour practicals during semester | |||||||||||
Assessment |
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Outcome 1
Appreciate the economic significance of the international tourism industry
Performance criteria:
a. Understand the economic significance of tourism
b. Identify the economic significance of tourism in terms of job creation
c. Identify the revenue generation of tourism
Ranges:
Global, National, Regional and Local
Outcome 2
Understand the principal factors influencing the tourism industry
a. Identify political factors affecting tourism
b. Identify socio-cultural factors affecting tourism
c. Identify technological factors affecting tourism
d. Identify environmental factors affecting tourism
Ranges:
Global, National, Regional and Local
Outcome 3
Understand the nature of the demand for tourism
Performance criteria:
a. Identify trends in tourism demand
b. Identify the factors influencing tourism demand
c. Identify the determinants of tourism demand
Ranges:
Global, National, Regional and Local
Outcome 4
Describe the main tourism industry sectors and their relative significance.
Performance criteria:
a. Identify and describe the hospitality sector
b. Identify and describe tourism attractions
c. Identify the contribution of transportation in tourism
d. Appreciate the role of intermediaries in tourism
e Understand the role of public sector tourism
Ranges:
Global, National, Regional and Local
Outcome 5
Understand the structure and policy of UK tourism
Performance criteria:
a. Explain the historical development of UK tourism policy
b. Identify the significance of UK tourism
c. Understand the commercial and not-for-profit sectors
d. Appreciate the role of government in UK tourism
Ranges:
National, Regional and Local
This module is at CQFW Level 4