Module Identifier | RS25620 | ||||||||||||||
Module Title | VISITOR MANAGEMENT | ||||||||||||||
Academic Year | 2007/2008 | ||||||||||||||
Co-ordinator | Mr Ian P Keirle | ||||||||||||||
Semester | Semester 2 | ||||||||||||||
Course delivery | Lecture | 1 x 2 hour lecture per week | |||||||||||||
Other | 2 x 3 hour visits per semester | ||||||||||||||
Seminars / Tutorials | 2 x 2 hour workshops | ||||||||||||||
Assessment |
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Describe and utilise the marketing process in relation to countryside recreation management.
Evaluate the issues concerned with the management of a countryside recreation site and to plan the
management of a site accordingly
Assess the use made of countryside recreation sites through the use of recreational survey techniques.
Discuss and interpret the legislation concerned with access to the countryside.
The aims of this module are to:
a. Develop an appreciation of marketing and its value as an approach to the management of countryside recreation
b. Develop an understanding of the methods available for the management of recreational visitors to the countryside
c. Develop an understanding of the legal and managerial framework associated with access into the countryside
.2 IT and information handling
This may occur within the assignment.
.4 Writing in an academic context
This will occur within the examination.
.5 Oral discussion and presentation
The module contains several workshops which involve group discussion.
.6 Careers need awareness
The issues covered within this module are directly related to employment within the countryside
management industry.
.7 Self-management
Students are required to manage their own time in carrying out continuous assessment.
Problem solving | This will occur within the assignment | ||
Research skills | The assignment may require primary research to be conducted | ||
Communication | Report writing skills will be developed within the assignment | ||
Improving own Learning and Performance | This occurs through feedback from the assignment | ||
Team work | The module uses a number of group work sessions within the teaching | ||
Information Technology | In the assignment, IT skills will be required | ||
Application of Number | The assignment may require some survey work that will include a need for numeric skills. | ||
Personal Development and Career planning | This module provides a range of skills and knowledge that are directly relevant to the countryside job market. |
This module is at CQFW Level 5