Module Identifier | RS35610 | ||||||||||||||
Module Title | TOURISM MARKETING MANAGEMENT | ||||||||||||||
Academic Year | 2007/2008 | ||||||||||||||
Co-ordinator | Mr Ian P Keirle | ||||||||||||||
Semester | Semester 2 | ||||||||||||||
Other staff | Dr Brian J Garrod | ||||||||||||||
Course delivery | Lecture | 1 x 2 hour lecture per week | |||||||||||||
Practical | 2 x 3 hour practicals per semester | ||||||||||||||
Assessment |
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1. Discuss the concept of marketing as applied to the tourism industry
2. Identify the role of marketing research in tourism
3. Analyse the application of the marketing mix to the tourism industry
4. Assess market segmentation in tourism
5. Evaluate the marketing of destination areas
6. Apply strategic marketing planning in tourism
.2 IT and information handling
Students will access the Internet when gathering information for their written assignment. The report on tourism marketing will be word processed.
4 Writing in an academic context
Students will be expected to carry out a wide-ranging literature review on tourism marketing principles and practices for both parts of their assessment. The outcomes of this process will be incorporated into their written assignment and answers to examination questions.
.7 Self-management
In completing the necessary research for their assessments, students will be expected to manage their own time and plan the effective use of learning resources.
This module is at CQFW Level 6