Module Identifier

AC32310

Module Title

CASE STUDIES IN ACCOUNTING AND BUSINESS

Academic Year

2008/2009

Co-ordinator

Ms Megan R Williams

Semester

Semester 2

Co-Requisite

AC30320

Co-Requisite

AC30920

Co-Requisite

AC30520

Pre-Requisite

AC30420

Course Delivery

Delivery Type	Delivery length / details
Lecture	6 Hours.
Seminars / Tutorials	12 Hours.

Assessment

Assessment Type	Assessment length / details	Proportion
Semester Assessment	Presentation on Case Study 1	10%
Semester Assessment	Presentation on Case Study 2	10%
Semester Assessment	Report on Case Study 1	40%
Semester Assessment	Report on Case Study 2	40%
Supplementary Assessment	Presentation on Case Study 3	20%
Supplementary Assessment	Report on Case Study 3	80%

Learning Outcomes

On successful completion of this module students should be able to:

* Interpret case material; describe and explain the problems / issues and their import

* Identify, explain and inter-relate relevant significant issues, themes, etc. in case material

* Identify and prioritise gaps in or questions raised by the case material

* Select and perform appropriate analysis, research, wider reading, etc.

* Integrate ideas and heads of business

* Identify, explain and evaluate options

* Formulate appropriate conclusions; select and justify appropriate action

* Produce a formal report which is well based and well structured (and which demonstrates the above)

* Give a formal presentation which is well-strucured and compelling (and which demonstrates the above)

Aims

The objectives of this module are for students to:

Bring to bear their learning so far
Gain a solid grounding in high-level (including strategic) business analysis
Develop and practice report writing and presentation skills
Address business situations / problems in an integrated, holistic and useful manner

The following personal transferrable skills will be developed and practiced:

Analysis and research
Knowledge application and creativity
Integration
Decision making
Communication

Brief description

This is an integrative module, bringing together the application of learning from other modules, the introduction of new material upon high-level business analysis, and the development and application of report writing and presentation skills. This all in the context of addressing "real life" business situations. The module is intended to be highly developmental and fun.

Content

Introduction
Case study methodology and techniques
Functional versus process orientation of business
Research and analysis
Strategy - context, competitive level, corporate level
Culture and change
Report writing
Presentations

Reading List

Bowman, C. and Faulkner, D. (1997) Competitive and Corporate Strategy Irwin Primo search Easton, G. (1992) Learning from Case Studies 2nd Prentice Hall Primo search Johnson, G. and Scholes, K. Exploring Corporate Strategy 4th or 5th Prentice Hall Primo search

Notes

This module is at CQFW Level 6