Learning Outcomes
On successful completion of this module students should be able to:
Demonstrate an ability to communicate scientific ideas effectively to the public.
Critically evaluate different techniques for presenting science to the public.
Demonstrate an ability to be able to write and speak persuasively.
Identify and select appropriate material for a poster presentation for science in a public forum.
Brief description
Communicating science to a lay audience can be a challenging activity. In the past scientists have encountered problems with presenting their research to a wider audience - think of the fiasco with cold fusion. In this module, we address some of the basic issues associated with presenting science to the public and consider the value of a range of media - the press, broadcast media, popular science writing, science fiction, museums and discovery centres. In addition, participants develop their own writtten, oral and visual communication skills through a series of workshops, culminating in a public exhibition of posters produced during the module.
Content
The module will cover the following topics:
- Why do scientists wish to communicate with the public? Where and how do they engage in such
communication?
- The difference between academic scientific writing and coverage in the popular press.
- Science museums and discovery centres, including a field trip.
- Popular science writing: New Scientist; Nature and popular science books.
- Science fiction as a way of communicating science.
- Presentation of science to the public: open exhibition of student posters produced during the course.