Delivery Type | Delivery length / details |
---|---|
Lecture | x 7 |
Seminars / Tutorials | x 3 / 2 |
Practical | 4 x 2 hours |
Assessment Type | Assessment length / details | Proportion |
---|---|---|
Semester Assessment | 100% |
On successful completion of this module students should be able to:
1. evaluate the relationship between typography and its use to create clear and legible artefact labels, information boards, web pages, and texts, and consider the audience for whom each is intended
2. have an understanding of the creative potential of type and an awareness of its limitations
3. appreciate the practical and historical application of typography
4. produce a design brief
5. produce a range of museum texts, to professional standards, such as one might expect to use in an exhibition or museum display
6. be aware of the limitations and creative potential of print and electronic information
7. understand the technology of print production and demonstrate a sure handling of the technical terminology
Words are seen first as a piece of graphic before they are read and comprehended. To improve standards of display, interpretation and access to information, this practical and theoretical course introduces the materials used and techniques employed in typography and design in the museum environment. The module will take a closer look at the origins of the letterforms to examine how their shape, size and individual characteristics can affect the words they spell. It examines the stages in the design and preparation of typography in the museum environment, as students write, design, print, and manufacture artefact labels, information boards, leaflets, flyers, and an education trail. The nature of museum displays, the functions of the curator, education officer, typographer and designer are considered to study ways in which designers employ a range of graphic media, preparing designs with an understanding of the method of reproduction. Under supervision, students experiment and investigate the potential of typography in various contexts, both as a means of expression and conveyor of information, displaying an engagement with image and process
This module is at CQFW Level 5