| Delivery Type | Delivery length / details |
|---|---|
| Lecture | x 10 |
| Other | 3 x 2 hour workshops |
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Project | 50% |
| Semester Assessment | Essay of 2500 words | 50% |
On successful completion of this module students should be able to:
1. assess the implications of syntax and register in all types of museum texts
2. assess types of museums visitors and how to engage them
3. devise communication strategies to involve and not alienate the visitor
4. evaluate target audiences
Relation to Assessment
Project (1-4), Essay (1-4)
The project is designed to identify the students' level of comprehension, practical understanding and application of necessary interpretation and communication skills in museum work. The essay allows the opportunity to articulate the theoretical issues surrounding methods of engaging museum visitors and audience evaluation.
The module examines the theory and practice of reading and writing museum texts, and communicating ideas through object displays. It explores methods of textual analysis and the methods of producing texts that will engage rather than alienate the museum visitor. A wide range of texts from artefact labels to web pages is considered
This module is at CQFW Level 6