| Delivery Type | Delivery length / details |
|---|---|
| Lecture | |
| Seminars / Tutorials | 4 x 1 hour |
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Exam | 3 Hours | 100% |
| Supplementary Exam | 3 Hours | 100% |
On completion of this module, students should be able to:
* Demonstrate understanding of the nature and importance of international marketing.
* Assess market risk.
* Demonstrate understanding of the impact of the global environment on strategic marketing.
* Identify business problems.
* Draw reasoned conclusions from data and complex problems.
* Critically evaluate arguments and evidence.
* Apply the concepts of international marketing.
To facilitate students understanding of the manner in which the commercial focus of an organisation is informed and directed by international marketing operations and strategy.
International Marketing provides an opportunity to develop an understanding of Marketing that will have been acquired in earlier modules. By studying Marketing at international level students will have the opportunity to explore the internationalisation process and the means by which marketeers build global brands and respond to local conditions.
| Skills Type | Skills details |
|---|---|
| Communication | Read in different contexts and for different purposes. |
| Problem solving | Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational response to a problem. |
| Research skills | Evaluate research methods, design and procedures. |
| Subject Specific Skills | Through the: Assessment of market risk. |
This module is at CQFW Level 6