Delivery Type	Delivery length / details
Lecture	16 Hours.
Practical	5 Hours. 5 x 1 hour computing practicals per student

Assessment Type	Assessment length / details	Proportion
Semester Assessment	one piece	25%
Semester Exam	2 Hours	75%

Learning Outcomes

On successful completion of this module students should be able to:

Objectives

On completion of this module students will be able to:

Use the SPSS for the processing, presentation and analysis of marketing data relevant to perceptual mapping, market

Design and carry out marketing research projects related to the above.

Be familiar with the application in Marketing of statistical mehtods such as crosstabulations, Cluster Analysis, Factor Analysis,

Aims

For students to acquire the knowledge and practical skills used in analysing data and producing market research reports. Students will learn to use the SPSS computer software.

Course Delivery

Assessment

Learning Outcomes

Objectives

Aims

Notes