Module Identifier
MMM3020
Module Title
E-COMMERCE WEB-SITE DESIGN FOR E-BUSINESS MANAGERS
Academic Year
2008/2009
Co-ordinator
Ms Jane E Norris
Semester
Intended for use in future years

Course Delivery

Delivery Type Delivery length / details
Lecture 10 Hours.
Practical Weekly - 2 hr
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Part One (60%) Via a Specification of Requirements the students will be expected to develop an effective e-commerce enable-able web site. Through the distillation of requirements, development of suitable graphics and the development of an effective look, feel and user experience the students will be expected to develop a website using industry standard software. Part Two (40%) In addition to the practical work outlined above the students will be expected to explain via a 2500 word management report the options available to a business to make a web site an economic revenue generator? Please note that these are not separate assignments but part of an holistic assessment methodology  100%
Supplementary Assessment Suitable resubmission of the above  100%

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrably understand, build and launch an e-commerce enable-able website.

Construct basic websites through 'rand rolling? HTML with particular emphasis on tables, lists, hyperlinks, toolbars, graphics, animation, look and feel, colour choice and navigation.

Construct advanced e-commerce enable-able websites using Macromedia Dreamweaver with particular emphasis on advanced HTML concepts such as roll-overs, animation and database linking.

Determine the subtle differences between the development of a services website versus a products website.

Dictate effective professional development of the elements of an e-commerce website, i.e. understanding how and when to use database technologies, banner advertisements, order forms, customer feedback, auto responders etc.

Work effectively to a specification of requirements and show innovation in the solving of implementation issues within an SoR straight-jacket.

Understand and advise on issues relating to Payment gateways, security and Data Protection.

Understand and advise on web page design for aesthetic purposes and good practice in relation to the structure and effectiveness of a website.

Aims

The aim of this module is to provide the student with the skills and practical experience to be able to create effective Web Sites. This involves the planning, prototyping, coding, verifying and launching of the web site. It will also offer the e-business manager the skills and experience to properly manage much larger web-site developments and/or e-commerce/e-business implementations from both the management and technical perspectives.

Brief description

Through software application and 'hand rolling' of HTML, students will fully understand how to use industry standard application software to build 'effective' web sites and how to find and repair minor errors within websites using 'hand coding' of HTML.

From an end-to-end perspective the students will be immersed practically in the development of effective websites.

Content

Introduction to the World Wide Web (WWW) structure, Website Design and the requirements of setting up and running a website.
Introduction to the basics of Hyper Text Markup Language (HTML) coding and the structure of a web page.
Reviewing websites for good and bad practice and effective planning and collation of information for an efficient website.
Practical overview of web design software and graphics software.
Introduction to Dreamweaver, understanding the working environment and how to create a website using Dreamweaver.
Introduction to Graphics and the web, understanding issues relating directly to web graphics, creating graphics and optimizing them for the web.
Introduction to animation techniques.
Introduction to more advanced web design, Cascading Style Sheets (CSS), Javascript etc.
Introduction to interactive website design, how to add interactivity effectively to enhance a website.
Introduction to more advanced forms of interactivity to include Database interactivity.
Introduction to setting up an online catalogue, bespoke and using industry standard software packages.
Understanding the legal and security issues associated with setting up and running an online store.
Introduction to issues relating to Data Protection.
Introduction to the options available to businesses wishing to take online payments.

Notes

This module is at CQFW Level 7