| Delivery Type | Delivery length / details |
|---|---|
| Seminars / Tutorials | 10 x 4 hour sessions |
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | INDIVIDUAL ARTICLE REVIEW 2,500 WORDS | 50% |
| Semester Exam | 2 Hours EXAMINATION | 50% |
| Supplementary Assessment | INDIVIDUAL ARTICLE REVIEW 2,500 WORDS | 50% |
| Supplementary Exam | 2 Hours EXAMINATION | 50% |
On successful completion of this module students should be able to:
Demonstrate an understanding of the historical context in which Marketing as a discipline and a practice emerged.
Demonstrate an understanding of the conceptual context in which Marketing as a discipline and a practice emerged.
Describe and discuss a range of classic concepts in the Marketing discipline.
Critically evaluate a range of classic concepts in the Marketing discipline.
Describe and discuss a range of contemporary theories in the Marketing discipline.
Critically evaluate a range of contemporary theories in the Marketing discipline.
Marketing Theory provides students with an understanding of the key ideas, concepts and influences that have helped shape the discipline as it stands today. By locating these ideas in time and space students will develop a greater appreciation and understanding of the development of Marketing as an academic discipline.
The purpose of this module is to provide students with a conceptual framework for understanding of the broad disciplinary boundaries of marketing as an academic subject. By exploring a range of theoretical debates and influences students will be better able to more critically appreciate the key ideas and concepts.
| Skills Type | Skills details |
|---|---|
| Application of Number | |
| Communication | 1. Read in different contexts and for different purposes; 2. Write for different purposes and audiences; 3. Speak in different contexts and for different purposes (inc. presentation and discussion). |
| Improving own Learning and Performance | |
| Information Technology | 1. Use a range of commonly used software packages; 2. Present information and data; 3. Use e-mail/internet appropriately and effectively. |
| Personal Development and Career planning | |
| Problem solving | |
| Research skills | Produce academically appropriate reports. |
| Subject Specific Skills | Students will be able to demonstrate an understanding of the development of marketing theory and to have a critical appreciation of many of the key theories and concepts that have influenced its development. |
| Team work | Play an active part in group activities. |
This module is at CQFW Level 7