Module Identifier
RD20820
Module Title
VISITOR MANAGEMENT
Academic Year
2008/2009
Co-ordinator
Mr Ian P Keirle
Semester
Semester 2

Course Delivery

Delivery Type Delivery length / details
Other 2 x 3 hour visits during semester
Seminars / Tutorials 2 x 2 hour workshops
Lecture 1 x 2 hour lecture per week
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Assignment: Recreation plan  Outcomes assessed: 1, 2, 3  50%
Semester Exam 2 Hours   Outcomes assessed: 1, 2, 3, 4  50%
Supplementary Assessment Candidates will be required to re-take the element(s) that resulted in failure. 

Learning Outcomes

On successful completion of this module, students should be able to:

Outcome 1
Describe and utilise the marketing process in relation to countryside recreation management.

Outcome 2
Evaluate the issues concerned with the management of a countryside recreation site and to plan the management of a site accordingly

Outcome 3
Assess the use made of countryside recreation sites through the use of recreational survey techniques.

Outcome 4
Discuss and interpret legislation concerned with access to the countryside.

Brief description

This module looks at the methods available to manage recreation in the countryside in such a way as to maximise the benefits and minimise potential conflicts. A marketing approach is used as the underpinning theme of the module with recreation sites considered as products and visitors as customers. The module considers the role played by management techniques such as signposting, site infrastructure, information, use of the media transport, erosion control and disabled access in the management of recreational sites. Linear and area access provides the ways by which people gain access to the countryside. The legislative and managerial framework associated with access will be considered.

Aims

The module aims to teach students to:

Develop an appreciation of marketing and its value as an approach to the management of countryside recreation
Develop an understanding of the methods available for the management of recreational visitors to the countryside
Develop an understanding of the legal and managerial framework asociated with access into the countryside


Module Skills

Skills Type Skills details
Application of Number The assignment may require some survey work that will include a need for numeric skills
Communication Report writing skills will be developed within the assignment
Improving own Learning and Performance This occurs through feedback from the assignment
Information Technology In the assignment IT skills will be required
Personal Development and Career planning This module provides a range of skills and knowledge that are directly relevant to the countryside job market.
Problem solving This will occur within the assignment
Research skills The assignment may require primary research to be conducted
Team work The module features a number of group work sessions within the teaching

Reading List

General Text
Bell, S (1997) Design for outdoor recreation E and F N Spon Primo search Curry, N R (1994) Countryside Recreation, Access and Land Use Planning E and F N Spon Primo search Hammitt, W E (1987) Wildlife recrecreation, ecology and management Primo search Jobber, D (1998) Principles and practice of marketing McGraw-Hill Primo search Riddall, F and Trevelyan, J (1992) Rights of way: a guide to law and practice Primo search Sports Council (1995) Good practice in planning and management of sport and active recreation in the countryside Sports Council Primo search Veal, A J (1992) Research methods for leisure and tourism Longman/ILAM Primo search Recommended Text
Broadhurst R (2001) Managing environments for leisure and recreation Routledge Primo search Keirle, I (2002) Countryside recreation site management: a marketing approach Routledge Primo search Sharpley, R (2002) Tourism and leisure in the countryside 3rd edition Elm Publications Primo search

Notes

This module is at CQFW Level 5