Module Identifier
RD21200
Module Title
EQUINE EVENT MANAGEMENT
Academic Year
2008/2009
Co-ordinator
Dr Carol A Green
Semester
Semester 1

Course Delivery

Delivery Type Delivery length / details
Lecture 1 x 1 hour lecture per week
Practical 20 hours of practical work during semester
Other >60 hours preparation for and running equine events
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment CONTINUOUS ASSESSMENT OF PRACTICAL TASKS  60%
Semester Assessment 2,500 WORD ASSIGNMENT  40%
Supplementary Assessment REPORT TO COVER ALL OUTCOMES  100%

Learning Outcomes

On successful completion of this module students should be able to:


Outcome 2
Construct a marketing plan for an equine event


Outcome 3
Plan and carry out an equine event

Brief description

This module is designed to give students an insight into organizing and managing an equestrian event. It will give students the opportunity to organize an equine event or competition and will include topics such as selecting a venue, marketing and identifying both physical and human resources required.

The module will include:
Planning, marketing and running an event
Identify suitable venue for: Dressage, show-jumping, showing, Lecture demonstrations, and Horse Trials.
Health and safety requirements, risk assessment
Importance of marketing
Prepare a draft marketing plan
Record-keeping
Preparation of schedules
Examining basic financial documents
Legal issues
Public relations: how to promote the event and seek sponsorship.

Module Skills

Skills Type Skills details
Application of Number Students will need to keep physical records of ticket sales, disbursements and receipts
Communication Students will be expected to communicate in a variety of ways with sponsors, competitors, judges, press and the public.
Personal Development and Career planning Organising any equine event is a key component for working within the industry
Problem solving Students will be required to plan and organise a particular equine event. This will involve booking the venue, arranging for publicity, financial management, dealing with organisational problems and any that might occur during the event.
Research skills Assignment project will require students to research funding, health and safety issues and legal requirements for running a public event
Subject Specific Skills Horsemastership
Team work Fundamental requirement of planning a successful event

Reading List

General Text
Jobber, D and Fahy (2003) Foundations of marketing McGraw-Hill Primo search LeBouef, L P (1986) How to motivate people Sidgwick and Jackson, London Primo search Tyson, S and York, A (1996) Human resource management Longman Primo search Recommended Consultation
Rule books from Equestrian Organisations Primo search

Notes

This module is at CQFW Level 5