Gwybodaeth Modiwlau
Module Identifier
RD21210
Module Title
EQUINE EVENT MANAGEMENT
Academic Year
2008/2009
Co-ordinator
Semester
Semester 2
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 1 x 1 hour lecture per week |
| Practical | 20 hours of practical work during semester |
| Other | >60 hours preparation for and running equine events |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | CONTINUOUS ASSESSMENT OF PRACTICAL TASKS | 60% |
| Semester Assessment | 2,500 WORD ASSIGNMENT | 40% |
| Supplementary Assessment | REPORT TO COVER ALL OUTCOMES | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
-
Outcome 1
Identify finance, health and safety, insurance and legal requirements
Outcome 2
Construct a marketing plan for an equine event
Outcome 3
Plan and carry out an equine event
Brief description
This module is designed to give students an insight into organizing and managing an equestrian event. It will give students the opportunity to organize an equine event or competition and will include topics such as selecting a venue, marketing and identifying both physical and human resources required.
The module will include:
Planning, marketing and running an event
Identify suitable venue for: Dressage, show-jumping, showing, Lecture demonstrations, and Horse Trials.
Health and safety requirements, risk assessment
Importance of marketing
Prepare a draft marketing plan
Record-keeping
Preparation of schedules
Examining basic financial documents
Legal issues
Public relations: how to promote the event and seek sponsorship.
The module will include:
Planning, marketing and running an event
Identify suitable venue for: Dressage, show-jumping, showing, Lecture demonstrations, and Horse Trials.
Health and safety requirements, risk assessment
Importance of marketing
Prepare a draft marketing plan
Record-keeping
Preparation of schedules
Examining basic financial documents
Legal issues
Public relations: how to promote the event and seek sponsorship.
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Students will need to keep physical records of ticket sales, disbursements and receipts |
| Communication | Students will be expected to communicate in a variety of ways with sponsors, competitors, judges, press and the public. |
| Personal Development and Career planning | Organising any equine event is a key component for working within the industry |
| Problem solving | Students will be required to plan and organise a particular equine event. This will involve booking the venue, arranging for publicity, financial management, dealing with organisational problems and any that might occur during the event. |
| Research skills | Assignment project will require students to research funding, health and safety issues and legal requirements for running a public event |
| Subject Specific Skills | Horsemastership |
| Team work | Fundamental requirement of planning a successful event |
Reading List
General TextJobber, D and Fahy (2003) Foundations of marketing McGraw-Hill Primo search LeBouef, L P (1986) How to motivate people Sidgwick and Jackson, London Primo search Tyson, S and York, A (1996) Human resource management Longman Primo search Recommended Consultation
Rule books from Equestrian Organisations Primo search
Notes
This module is at CQFW Level 5