Module Identifier
RS32310
Module Title
STRATEGIC PLANNING FOR TOURISM AND RECREATION
Academic Year
2008/2009
Co-ordinator
Mr Ian P Keirle
Semester
Semester 2

Course Delivery

Delivery Type Delivery length / details
Lecture 2 x 1 hour lectures per week
Seminars / Tutorials 2 x 2 hour seminars per semester
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Exam 3 Hours   WRITTEN EXAMINATION  100%
Supplementary Exam 3 Hours   WRITTEN EXAMINATION  100%

Learning Outcomes

On successful completion of this module students should be able to:

1. Evaluate the need for strategic planning for recreation and tourism at local, regional and national scales

2. Discuss the context in which planning operates

3. Identify a range of approaches and tools available for strategic planning know the relative strengths and
weaknesses of differing approaches and tools.

4. Evaluate the implementation of recreation and tourism strategies in practice

Brief description

For people engaged in the tourism and recreation industries decision making at local and larger spatial scales normally takes place against a background of some form of strategic planning. This module will introduce students to the components of planning and will look at the techniques and tools available to the planner and will consider examples of documentation associated with strategic planning.

This module seeks to make students aware of the strategic planning process as it impacts upon recreation and tourism. Initial introduction of the broad principles of planning is followed by considering individual elements of the planning process in greater detail. As part of this process a range of techniques that may be used to provide quantitative and qualitative information concerning issues such as supply and demand will be considered. The module will be finalized by discussion of real examples of tourism and recreation planning. Outside speakers will be used where appropriate.

Content

Examples from outside speakers from organisations such as the Forestry Commission, Mid Wales Tourism Partnership and Ceredigion County Council.

Module Skills

Skills Type Skills details
Communication Students will be required to take part in discussions in lectures, during seminars and with outside speakers.
Problem solving Developing a strategic approach to planning involves problem solving at all levels and will be central to the module
Research skills A range of research skills will be developed within the module

Reading List

General Text
Bramwell, B and Lane, B (2000) Tourism, collaboration and partnerships: politics, practice and sustainability Channel View Publications Primo search Curry, N R (1994) Countryside recreation, access and land use planning E & F N Spon Primo search DeGraaf, D, Jordan, D and DeGraaf, K (1999) Programming for parks: recreation and leisure services. A Servant Leadership approach Venture Publishing Inc Primo search Gunn, C and Var, T (2002) Tourism planning: basics, concepts, cases Taylor and Francis Primo search Hall, C M and Jenkins, J M (1995) Tourism and public policy Routledge Primo search Inskeep, F (1994) National and regional tourism planning Routledge Primo search Mathieson, N and Wall, G (1989) Tourism: Economic, Physical and Social Impacts Longman Primo search Midmore, P (2000) The economic value of walking in rural Wales University of Wales, Welsh Institute of Rural Studies Working Paper No 13 Primo search Recommended Consultation
Curry, N R and Pack, C (1993) Land Use Policy Planning on presumption 10 (2) : 140 - 151 Primo search Scott, A J (2002) Planning Practice and Research Planning for recreation in the South Wales countryside: from presumption to empiricism 15 (3) : 175 - 192 Primo search Sidaway, R (1990) Birds and Walkers: a review of existing research on access to the countryside and disturbance of birds: A report for the Ramblers' Association Ramblers' Association Primo search

Notes

This module is at CQFW Level 6