| Delivery Type | Delivery length / details |
|---|---|
| Lecture | Lecture 1 x 1 hour per week |
| Seminars / Tutorials | Seminar 1 x 1 hour per week |
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Critical evaluation of empirical studies | 40% |
| Semester Assessment | For information on due dates for submission of assessed work, please refer to the departmental web pages at http://www.aber.ac.uk/tfts/duedates.shtml Group preparation, conduct and analysis of two interviews | 60% |
Learning Outcomes:
Typically, upon completion of this module, students will be able to:
- demonstrate knowledge of range of recent qualitative audience researches;
- critically evaluate these researches from the point of view of their methods of research, their generalisability, and their implicit or explicit models of the relations of text to audience;
- demonstrate awareness of the different purposes of research (for production planning, for policy-purposes, and for critical academic understanding);
- think critically about the differences between quantitative and qualitative research;
- conduct in a group a small piece of research, and begin the process of designing a piece of their own research.
This module will combine a critical examination a range of qualitative researches carried out since 1980 into the ways audiences use and make sense of different media, a consideration of the implications of these researches for our commonsense understandings of audiences, for methodologies of research, and for policy, with designing, carrying out and evaluating of a test piece of research.
This module is at CQFW Level 6