Gwybodaeth Modiwlau

Module Identifier
MMM8420
Module Title
DIGITAL BUSINESS MANAGEMENT
Academic Year
2012/2013
Co-ordinator
To Be Arranged
Semester
Semester 2
Other Staff
 

Course Delivery

Delivery Type Delivery length / details
Lecture 10 x 3 hour lectures
Lecture 10 x 2 hour lectures
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Group presentation and report  (5 minutes towards the presentation, 500 words towards the report)  20%
Semester Assessment Individual report  2500 word report  50%
Semester Exam 1.5 Hours   Case study analysis  30%
Supplementary Assessment Repeat failed elements or equivalent  20%
Supplementary Assessment Individual report  2500 word report  50%
Supplementary Exam 1.5 Hours   Case study analysis  30%

Learning Outcomes

On successful completion of this module students should be able to:

Outline the macro and micro environments within which Digital business is an effective business strategy

Discuss numerous ways in which business strategy may be innovated to ensure shareholder value growth

Analyse and evaluate the key business drivers for the adoption of various Digital business enabled technologies

Critically evaluate the different foci of International Business in their adoption of Digital business

Content

Introduction to Digital business and Digital commerce
Digital business Macro and Micro environment
Digital business strategy;
Applications of Digital business 1 - Supply Chain Management;
Applications of Digital business 2 - Procurement;
Applications of Digital business 3 - E-Marketing;
Applications of Digital business 4 - E-CRM;
Change Management in Digital business;
Evaluation and Maintenance of Digital business;
Integrated Digital Business Management.

Brief description

This module addresses the International context of Digital business in the 21st century providing students with a macro-, and micro-environmental understanding of the strategy and tactics behind effective Digital business innovation.
It aims to provide students with the facilitating knowledge to effectively examine Digital business strategy and identify the opportunities and threats of implementation.

Module Skills

Skills Type Skills details
Application of Number Opportunities will be present in both coursework and case study preparation for class tasks.
Communication Oral communication will be developed through class participation and group work. Written communication will be developed through case preparation, assessment preparation, note taking and information based dialogue.
Improving own Learning and Performance Through both class and self-directed learning.
Information Technology Office will be used, including Word Processing, Number manipulation and Presentations.
Personal Development and Career planning Development of skills, theory and analysis capabilities to allow effective Digital business management decisions.
Problem solving Identification of business issues related to Digital business strategy implementation. Identification of the relevant information for decisions and formulation of decisions.
Research skills Qualitative methods, survey methods and basic preparation and analysis.
Subject Specific Skills Digital Business Strategy Digital Business Channel Opportunities
Team work Through class preparation, the use of breakout group work, case preparation and through the group assessment.

Notes

This module is at CQFW Level 7