Gwybodaeth Modiwlau
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 20 hours (10 x 2) |
| Seminars / Tutorials | 5 hours per student |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | A 3,000 word critical review of literature in an advanced field of marketing. Subject to be given by lecturer. | 40% |
| Semester Assessment | A 3,000 word critical review of literature in an advanced field of marketing. Subject to be given by lecturer. | 40% |
| Semester Assessment | Participation and contribution to 5 seminars | 20% |
| Supplementary Assessment | Coursework 1 3,000 critical review of literature Repeat failed element | 40% |
| Supplementary Assessment | Coursework 2 3,000 critical review of literature Repeat failed element | 40% |
| Supplementary Assessment | Written report on the uses of dialogue within marketing-decision making processes | 20% |
Learning Outcomes
On successful completion of this module students should be able to:
* Do an effective literature search into any sub-field of Marketing;
* Synthesize in writing several key developments at the frontier of research in Marketing;
* Synthesize verbally several key developments at the frontier of research in Marketing;
* Critically evaluate in writing several key developments at the frontier of research in Marketing;
* Critically evaluate verbally several key developments at the frontier of research in Marketing;
* Discuss and defend in writing their own perspective on contemporary and pervasive Marketing issues;
* Discuss and defend verbally their own perspective on contemporary and pervasive Marketing issues.
Aims
This module allows specialist students of Marketing (i.e. those registered on the Marketing Major degree scheme) to reflect on what they have learned in previous modules and - by introduction to contemporary and pervasive issues close to the frontiers of theoretical and applied research in Marketing - to learn and discuss how their knowledge and skills can be synthesised or deepened. This module is a window on where students might proceed by pursuing a specialist postgraduate degree in Marketing. Its role is to enthuse students with excitement for postgraduate study and research and to encourage them to develop and defend their own perspectives on Marketing. This module gives maximum expression to autonomous student learning.
Brief description
The module deals with eight contemporary, pervasive issues or research subjects in Marketing. The precise nature of the issues or research subjects will vary from year to year, reflecting movement of and along the research frontier of Marketing, and reflecting the changing research focus of Marketing staff.
Content
- Services as a 'new dominant logic' for marketing.
- Critical marketing.
- Contemporary marketing ethics.
- Marketing metrics.
- Entrepreneurial/experiential marketing.
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Possibly - depending on the issues covered in the module in any particular year. |
| Communication | This module requires students to express and defend (verbally and in writing) their perspectives in contemporary and pervasive issues in Marketing. |
| Improving own Learning and Performance | Students will need to organize and implement work for two substantial pieces of coursework. |
| Information Technology | Electronic databases. Word processing. Powerpoint presentations. |
| Personal Development and Career planning | This module is an opportunity for students to assess their interest and capability in postgraduate Marketing education. It will develop students' presentation skills, and reinforce their self-confidence in the validity of their own knowledge, understanding and perspectives on Marketing. |
| Research skills | This module requires students to do extensive literature searches. |
| Subject Specific Skills | The issues dealt with in this module will be specialist issues at te frontiers of theoretical and applied research in Marketing. |
Reading List
Recommended TextEuropean Journal of Marketing Current and recent issues of: Primo search International Journal of Research in Marketing Primo search Journal of Consumer Research Primo search Journal of Marketing Primo search Journal of Retailing and other 4-rated journals in specialist or sectoral areas of Marketing Primo search Journal of the Academy of Marketing Science Primo search
Notes
This module is at CQFW Level 6