Gwybodaeth Modiwlau

Module Identifier
MM33010
Module Title
Creative Management
Academic Year
2013/2014
Co-ordinator
No staff with Userid: KNR
Semester
Intended for use in future years
Pre-Requisite
available only to final year students

Course Delivery

Delivery Type Delivery length / details
Lecture 20 Hours. (combined with interactive sessions)
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment 50%
Semester Exam 50%

Objectives

  • To equip students to deal with problem solving at the personal, individual and organisational level in a more creative and
    • structured way.
  • To become knowledgable of CPS (Creative Problem Solving) Techniques and their application in management and business.
  • Understand the principles underpinning the main CPS technique with special reference to brainstorming, morphological analysis,
    • synectics and lateral thinking.
  • To link CPS with ideas on innovative, strategy and Marketing.

Aims

This module proposes to develop creative problem solving skills in individuals by exposing participants to different ideas and perceptions on thinking and critical thought processes. It deals with enabling executives to manage change successfully by finding fresh approaches on existing problems and to deal with greater insight on new ones.


Notes

This module is at CQFW Level 6