Marketing and Small Business Management

Cod y Modiwl
BR38000
Teitl y Modiwl
Marketing and Small Business Management
Blwyddyn Academaidd
2026/2027
Semester
Semester 1 Dysgwyd dros 2 semester
Cyd-gysylltydd y Modiwl
Mr Anthony O'Regan
Rhestr Ddarllen
Gweld ar Aspire
Rhagofynion
BR10420 neu BR21020 neu RD11720
Staff Eraill sy'n Cyfrannu
Dr Marco Arkesteijn
Dr Ruth Wonfor
Dr Ifat Shah

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Controlled time assessment: 2 Awr 30%
Asesiad Semester Case study plan project: 2800 Words 70%
Asesiad Ailsefyll Case study plan project: 2800 Words 70%
Asesiad Ailsefyll Controlled time assessment: 2 Awr 30%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Assess the role of marketing and apply key marketing principles to the equine business.
  2. Appreciate the nature and significance of small business management.
  3. Examine and evaluate the establishment of a business venture.
  4. Write a business plan for an equestrian business.
  5. Examine strategic management issues in entrepreneurial ventures.

Disgrifiad cryno

This module will provide an understanding of marketing principles as applied to rural businesses and demonstrate the need for marketing to be embedded within business plans. The module will set the context, nature and significance of small businesses, examine and evaluate the establishment of a business venture and review the role of strategic management in entrepreneurial ventures and small businesses.

Cynnwys

The module will provide a broad introduction to the marketing concept and the role of marketing in small businesses. The module also covers the development and managerial issues confronting smaller enterprises, entrepreneurial skills and the process of constructing, using and maintaining a business plan to achieve business objectives.

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Writing skills will be developed and assessed through coursework and feedback given.
Datrys Problemau Coursework requires students to prepare and evaluate a business plan. Assessed in coursework and feedback given.
Sgiliau ymchwil Case study is required to be referenced and supported by a range of published sources to develop research skills. Assessed in coursework and feedback given.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6