Aberystwyth University Sees Tourism Potential in Azerbaijan

04 April 2014

After visiting the UNESCO World Heritage listed Old City in Baku, the group also visited the ancient petroglyphs at Qobustan and the unusual  mud volcanoes nearby. Aberystwyth students were received by Dr Anar Valiyev, Associate Provost of ADA University and were very impressed with the standard of the facilities at the prestigious institution. Director, Planning and Development, Tourism Department of the Ministry of Culture and Tourism, Mr Fikrat Mammadov, met with students to describe the current tourism product development strategies of the ministry. He illustrated the differing proactive and reactive marketing policies employed by the ministry in different target markets.

The Masters students also visited regional tourism attractions in Sheki and Quba, as well as spending a full day working with the marketing department of a global luxury hotel in Baku. The students gained valuable employability skills and were met by the HR director the following day.

Katja Poguntke, Tourism Marketing masters student said  “I had an amazing experience in Azerbaijan. We travelled around the country and got the opportunity to meet inspiring entrepreneurs as well as Azerbaijan's Tourism Ministry and staff from ADA University. Some of the highlights were visiting an example of community-based tourism like the carpet factory, a gala dinner with members of the ADA University and the British Ambassador and a visit to Shadagh- a luxurious ski resort in Azerbaijan's mountains.” She went on to say that “It was a very busy and exhausting week but I don't think I have ever learnt as much as I did in those 8 days- academically as well as personally.”