MSc Marketing Graduate is First SMB Student to have their Thesis Published

09 November 2015

Under the supervision of Dr Jan Breitsohl and Dr Ian Harris, MSc Marketing graduate James Wilcox Jones received a first class degree for his thesis on Groupthink theory in online financial communities. Subsequently, the thesis was re-worked to a publishable standard and has now been published in the latest issue of the Journal of Customer Behaviour!

Commenting on James’ success, Dr Breitsohl said:

"Dr. Harris and I became very excited with James' outstanding Masters research and therefore offered him to take it a step further and to give him some insights on the publishing process. I hope he enjoyed the process and that the experience may encourage him to do a PhD at some point at Aberystwyth.”

James himself reports that this thesis has helped him to promote his abilities and secured him a job in the financial sector. James adds: "Being accessible to contact and easy to work with, my supervisors made my dissertation research an enjoyable exercise whilst at the same time motivating me to do my best."