Prof Brian Garrod BA (Hons) degree in Economics MSc in Agricultural Economics PhD in Economics

Prof Brian Garrod

Professor

Contact Details

Profile

Dr Garrod is a Member of the Tourism Society and a Fellow of the Higher Education Academy. He trained as an economist, graduating from Portsmouth Polytechnic with a BA (Hons) degree in Economics in 1987 and from the University of East Anglia with an MSc in Agricultural Economics in 1998. He completed his PhD in the economics of UK fisheries policy at the University of Portsmouth in 1993. His research interests span all aspects of tourism and recreation, but focus particularly on sustainable tourism, ecotourism and heritage tourism. He has written widely in the area of tourism management and is Co-Editor in Chief of the Journal of Destination Marketing & Management.

Teaching

Office Hours (Student contact times)

  • Monday 12.00-13.00
  • Wednesday 11.00-12.00

Publications

2018

Garrod, B. 2018. Mediating the tourist experience: From brochures to virtual encounters, C. Scarles, J. Lester (Eds.). Routledge, Abingdon (2013), 294pp., (Hbk.), £110 ISBN: 9781409451068, (Pbk.) (2016) (£37.99) ISBN: 9781138255609. Tourism Management 64 pp. 20-21.

2017

Garrod, B., Almeida, A. 2017. Insights from analysing tourist expenditure using quantile regression. Tourism Economics 23 (5) pp. 1138-1145. Cadair

Balomenou, N., Garrod, B., Georgiadou, A. 2017. Making sense of tourists' photographs using cannonical variate analysis. Tourism Management 61 pp. 173-179. Cadair

Dineva, D.P., Breitsohl, J., Garrod, B. 2017. Corporate conflict management on social-media brand fanpages. Journal of Marketing Management Cadair

Almeida, A., Garrod, B. 2017. Experiences with local food in a mature tourist destination: The importance of consumers’ motivations. Journal of Gastronomy and Tourism 2 (3) pp. 173-187. Cadair

Evans, A., Garrod, B., Moore, P., Firth, L.B., Hawkins, S.J., Morris, E., Goudge, H., Moore, P. 2017. Stakeholder priorities for multi-functional coastal defence developments and steps to effective implementation. Marine Policy 75 pp. 143-155. Cadair

2016

Almeida, A., Garrod, B. 2016. A CATREG Model of Destination Choice for a Mature Island Destination. Journal of Destination Marketing and Management Cadair

Balomenou, N., Garrod, B.J. 2016. A Review of Participant-Generated Image Methods in the Social Sciences. Journal of Mixed Methods Research 10 (4) pp. 335-351. Cadair

Breitsohl, J., Garrod, B., Dineva, D.P. 2016. Not radical enough? A nethnographic study on corporate conflict management strategies in online communities. Academy of marketing conference. Cadair

Breitsohl, J., Garrod, B. 2016. Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management 54 pp. 209-220. Cadair

Garrod, B.J., Fyall, A. 2016. Collaborative destination marketing at the local level: benefits bundling and the changing role of the local tourism association. Current Issues in Tourism 20 (7) pp. 668-690. Cadair

2015

Cater, C.I., Garrod, B., Low, T. 2015. The Encyclopaedia of Sustainable Tourism. CABI Publishing Cadair

2014

Balomenou, N., Garrod, B.J. 2014. Using Volunteer-Employed Photography to Inform Tourism Planning Decisions: A Study of St David’s Peninsula, Wales. Tourism Management 44 pp. 126-139. Cadair

Turner, J.E., Dowell, D., Garrod, B. 2014. Locating the ‘self’ and the ‘other’: Creating and transmitting value through Eisteddfodau in Wales. 2014 Royal Geographical Society (with the Institute of British Geographers) Annual Meeting. Cadair

Dowell, D., Garrod, B., Turner, J. 2014. Cultural Consumption and Value: A Segmentation Analysis of Cultural Event Participants. 2014 WISERD Annual Conference. Cadair

Morris, D.W., Fuller-Love, N., Garrod, B.J. 2014. Constraints to Growth in Rural Tourism Small Businesses. ICSB Conference. Cadair

2013

Garrod, B. 2013. Tourism and Animal Ethics. Cadair

Leask, A., Fyall, A., Garrod, B. 2013. Managing Revenue in Scottish Visitor Attractions. Current Issues in Tourism 16 (3) pp. 240-265. Cadair

2012

Garrod, B., Fyall, A., Leask, A., Reid, E. 2012. Engaging Residents as Stakeholders of the Visitor Attraction. Tourism Management 33 (5) pp. 1159-1177. Cadair

Garrod, B.J., Kosowska, A. 2012. Destination Image Consistency and Dissonance: A Content Analysis of Goa’s Destination Image in Brochures and Guidebooks. Tourism Analysis 17 (2) pp. 167-180. Cadair

Fyall, A., Garrod, B., Wang, Y. 2012. Editorial. Journal of Destination Marketing and Management 1 (1-2) pp. 1-3. Cadair

Fyall, A., Garrod, B.J., Wang, Y. 2012. Destination Collaboration: A Critical Review of Theoretical Approaches to a Multi-Dimensional Phenomenon. Journal of Destination Marketing and Management 1 (1-2) pp. 10-26. Cadair

2011

Gössling, S., Garrod, B., Aall, C., Hille, J., Peeters, P. 2011. Food management in tourism: Reducing tourism's carbon 'foodprint'. Tourism Management 32 (3) pp. 534-543.

2009

Garrod, B. 2009. Understanding the relationship between tourism destination imagery and tourist photography. Journal of Travel Research 47 (3) pp. 346-358.

2008

Garrod, B. 2008. Code of ethics. In M. Luck. (ed) The Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 99-102.

Garrod, B. 2008. Polluter pays principle. In M. Luck. (ed) The Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 367-368.

Garrod, B. 2008. Willingness to pay. In M. Luck. (ed) The Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 535.

Garrod, B. 2008. Pleasure periphery. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 364-365.

Garrod, B. 2008. Multiplier. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 322-324.

Garrod, B. 2008. Import substitution. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. p227.

Garrod, B. 2008. Whale watching codes of conduct. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. Luck. CABI Publishing pp. 530-531.

Garrod, B. 2008. Precautionary principle. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 373-374.

Garrod, B. 2008. Demand. In M. Lück. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 134.

Garrod, B. 2008. Exploring place perception a photo-based analysis. Annals of Tourism Research 35 (2) pp. 381-401.

Garrod, B. 2008. Benefits. In M. Lück. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 60.

Garrod, B.J. 2008. Managing visitor impacts. In A. Fyall., B. Garrod., A. Leask., S. Wanhill. (eds) Managing Visitor Attractions. 2nd edn, Elsevier pp. 165-180.

Garrod, B. 2008. Marine ecotourism for the Atlantic area. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 290-291.

Garrod, B. 2008. Greenwash. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 202.

Fyall, A., Garrod, B., Leask, A., Wanhill, S. 2008. Managing Visitor Attractions. 2nd Editionth edn, Elsevier

Garrod, B., Fyall, A., Wanhill, S., Leask, A. 2008. Conclusions. In A. Fyall., B. Garrod., A. Leask., S. Wanhill. (eds) Managing Visitor Attractions. 2nd editionth edn, Elsevier pp. 347-353.

Garrod, B. 2008. Externalities. In M. Luck. (ed) Encyclopedia of Tourism and Recreation in Marine Environments. CABI Publishing pp. 168-169.

2007

Gossling, S., Garrod, B. 2007. New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. Advances in Tourism Research Elsevier

Garrod, B.J., Curtin, S. 2007. Vulnerability of Marine Mammals to Diving Tourism Activities. In B. Garrod., S. Gössling. (eds) New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. Advances in Tourism Research Elsevier pp. 93-113. Cadair

Garrod, B.J. 2007. Market Segments and Tourist Typologies for Diving Tourism. In B. Garrod., S. Gössling. (eds) New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. Advances in Tourism Research Elsevier pp. 31-47. Cadair

Garrod, B. 2007. Introduction. In B. Garrod., S. Gossling. (eds) New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. Elsevier pp. 3-28.

Leask, A., Garrod, B., Fyall, A. 2007. An assessment of international best practice in visitor attraction management: does Scotland really lag behind? International Journal of Tourism Research 9 (1) pp. 21-42.

2006

Garrod, B., Fyall, A., Leask, A. 2006. Managing visitor impacts at visitor attractions: an international assessment. Current Issues in Tourism 9 (2) pp. 125-151.

Garrod, B.J., Fyall, A., Tosun, C. 2006. Destination marketing: a framework for future research. In M. Kozak., L. Andreu. (eds) Progress in Tourism Marketing. Elsevier pp. 75-86.

Garrod, B., Wornell, R., Youell, R. 2006. Re-conceptualising rural resources as countryside capital: The case of rural tourism. Journal of Rural Studies pp. 117-128.

2005

Fyall, A., Garrod, B.J. 2005. Revisiting Delphi: The Delphi Technique as a method of tourism research. In B. Ritchie., P. Burns., C. Palmer. (eds) Toursim Research Methods: Integrating Theory with Practice. CABI Publishing pp. 85-98.

2004

Garrod, B., Fyall, A. 2004. From competition to collaboration in the tourism industry. Theobald. Elsevier pp. 52-73.

Garrod, B., Fennell, D.A. 2004. An Analysis of Whalewatching Codes of Conduct. Annals of Tourism Research 31 (2) pp. 334-352.

Garrod, B., Wilson, J.C. 2004. 'Nature on the Edge? Marine ecotourism in coastal peripheral areas. Journal of Sustainable Tourism 12 (2) pp. 95-120.

Fyall, A., Garrod, B. 2004. Tourism Marketing: A Collaborative approach. Channel View Publications

2003

Leask, A., Fyall, A., Garrod, B. 2003. Managing visitor attractions: new directions. Taylor & Francis

2002

Fyall, A., Garrod, B., Leask, A. 2002. Scottish visitor attractions: managing visitor impacts. Tourism Management 23 (3) pp. 265-279.