Dr Merris Griffiths BA (1st Class Hons), PhD (Cymru), PGCTHE, FHEA

Dr Merris Griffiths

Senior Lecturer

Contact Details


Merris Griffiths began her academic career in the School of Education and Lifelong Learning at Aberystwyth, as a Lecturer in Education. She joined the Department of Theatre, Film & Television Studies in 2002, lecturing primarily in Media & Communication. In 2005, she worked at the School of Education, University of Montana-Missoula USA, specialising in media literacy. Then, after briefly lecturing in Childhood Studies at Swansea University, she returned to TFTS in 2007. She is a member of the Wales Media Literacy Network, the Advertising Education Forum and the International Toy Researchers' Association. Most recently (April 2010-12) she was the Academic Supervisor of a Knowledge Transfer Partnership project, with Boomerang+ TV production company, focusing on '7- to 13-year-old children's television viewing preferences and multi- platform media practices'

Additional Information

External Examiner (2011-14) - University of Chester, (BA) Film & Media

PhD Examination:

2012: University of Wales Trinity St David, Carmarthen - Topic: e-Communication

2008: Aberystwyth - Topic: Fear & Cross-Generation Audience Research

2004: Cardiff - Topic: Childhood & Animation



Children's television and youth audiences; audience studies; media literacy (policy and practice); representations of social groups (especially children); sociology of childhood; gendered readerships of media texts; the advertising industry; media and everyday life; creative/visual research methodologies.



Griffiths, L.M., Davies, H.M. 2013. 'Understanding Tween Audiences' Television Preferences and Multi-platform Practices: Exploring the Benefits of a KTP. In A. Gulyas., F. Hammer. (eds) Public Service Media in a Digital Age: International Perspectives. Cambridge Scholars Publishing Cadair

Griffiths, M. 2013. Locating commercial media in children's everyday lives: A comparative study of free-time activity preferences in the UK and USA. Participations 10 (2) pp. 3-21. Cadair


Griffiths, M., Davies, H. 2012. Cysylltu Methodolegau Ymchwil Academaidd i weithgareddau busnes: Cynulleidfaoedd ifanc, cynhyrchu ym myd teledu a Phartneriaeth Trosglwyddo Gwybodaeth (KTP). Cyfrwng 9 pp. 25-40. Cadair


Griffiths, L.M. 2011. Favoured Free-time: Comparing Children's Activity Preferences in the UK and the USA. Children & Society 25 (3) pp. 190-201. 10.1111/j.1099-0860.2009.00273.x Cadair


Griffiths, M. 2009. Small Town on the Big Screen: The Edge of Love and the Local Experience. Participations 6 (2) pp. 403- 430. Other Cadair


Griffiths, M. 2008. A Troublesome Sub-Genre: Advertising to Children. In G. Creeber., T. Miller., J. Tulloch. (eds) The Television Genre Book. Secondth edn, BFI Publishing, London Cadair


O'Malley, T., Griffiths, L. 2007. Media Literacy in Wales: a Critical Review of Industry and Education Policies. Cyfrwng pp. 7-23. Cadair


Griffiths, M. 2006. Advertising and the Child: a Critical Overview of Key Theories and Debates. In E. Gruffydd-Jones. (ed) Astudiaethau Prifysgol: Ffilm, Teledu a'r Cyfryngau. Gwasg Prifysgol Cymru | University of Wales Press Cadair


Griffiths, M. 2005. Who is the fairest of them all?: Gendered Readings of Big Brother 2 (UK). In E. Mathijs. (ed) Big Brother International: Format, Critics and Publics. Columbia University Press pp. 40-61. Cadair

Griffiths, L.M. 2005. Children drawing toy commercials: re-imagining television production features. Visual Communication pp. 21-37. 10.1177/1470357205048934 Cadair

Griffiths, M. 2005. Representations of Disabilities in S4C Welsh-Language Programming. Cyfrwng 2 Cadair


Griffiths, M., Machin, D. 2003. Television and playground games as part of children's symbolic culture. Social Semiotics 13 (2) pp. 147-160. 10.1080/1035033032000152589 Other Cadair


Griffiths, L.M. 2002. Pink Worlds and Blue Worlds: A Portrait of Intimate Polarity. Small Screens: television for children. Octopus Publishing Group pp. 159-184. Cadair Other


Chandler, D., Griffiths, M. 2000. Gender-Differentiated Production Features in Toy Commercials. Journal of Broadcasting and Electronic Media 44 (3) pp. 503-520. 10.1207/s15506878jobem4403_10 Cadair