Module Information
Module Identifier
DS32610
Module Title
MARKETING OF SERVICES
Academic Year
2008/2009
Co-ordinator
Semester
Distance Learning
Other Staff
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 22 Hours. |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Essay 2,500 words | 50% |
| Semester Exam | 1.5 Hours | 50% |
Learning Outcomes
At the end of this modules students should be able to;
- describe and discuss the differing markeing paradigms;
- describe and analyse the characteristics of services and the service offering;
- analyse suitable service strategires;
- identify the components of service quality;
- discuss the nature of compertition;
- assess the role of the Internet and the importance of e-marketing for services;
- design appropriate internal marketing strategies.
Aims
The service sector today occupies a significant position in the economies of most countries, especially those in the West. As private sector companies face increasingly fierce levels of competition, a further group of public services, including libraries, are beginning to experience the realities of competition for the first time. Service producers and managers have to be sure increasingly that they are producing the right services in the right places at the right time for the right price. Thus, marketing within the service sector is more important than it has ever been.
Notes
This module is at CQFW Level 6