Module Information

Module Identifier
MM39620
Module Title
Tourism Development and Planning
Academic Year
2014/2015
Co-ordinator
Dr Carl Ian Cater
Semester
Semester 2
Pre-Requisite
MM19010 or BR12810
Other Staff
 

Course Delivery

Delivery Type Delivery length / details
Lecture 11 x 3-hour lectures
Practical 1 x 3-hour field visit
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Exam 3 Hours   Written examination  100%
Supplementary Exam 3 Hours   Repeat failed element  100%

Learning Outcomes

On successful completion of this module students should be able to:

* Define the concept of development in tourism within a global context;

* Evaluate the motivations for tourism development;

* Analyse tourism development processes;

* Evaluate the need for strategic planning for tourism at local, regional and national scales;

* Discuss the context in which planning operates from economic, community and environmental perspectives;

* Explain planning approaches, processes and tools available for strategic planning;

* Demonstrate the importance of evidence-based planning;

* Analyse the implementation of tourism strategies in practice.

Aims

This module examines the use of tourism as a development tool and the need for coherent planning structures. Planning for tourism is one of the most important aspects of sustainable development. This module examines strategic planning initiatives at all scales and builds on material covered in impacts and destination management modules. It also highlights the political nature of the planning process.

Brief description

For people engaged in the tourism and recreation industries decision making at local and larger spatial scales normally takes place against a background of some form of strategic planning. This module will begin with an examination of tourisms contribution to development goals, and some of the issues surrounding this. This module will then introduce students to the components of planning and will look at the techniques and tools available to the planner and will consider examples of documentation associated with strategic planning. It will also critically assess the contribution of tourism to broader development objectives.

Content

This module seeks to make students aware of the strategic planning process as it impacts upon development in recreation and tourism. Initial introduction of the development contribution of tourism, and challenges faced by such development will be followed by examining the broad principles of planning. This is followed by considering individual elements of the planning process in greater detail. As part of this process a range of techniques that may be used to provide quantitative and qualitative information concerning issues such as supply and demand will be considered. The module will be finalized by discussion of real examples of tourism and recreation planning. Outside speakers will be used where appropriate.

  • Introduction to planning and development of tourism;
  • Concepts of development in tourism with a global context;
  • Motivations for tourism development;
  • Tourism development processes;
  • The history of tourism and recreation planning;
  • The planning context;
  • The planning process;
  • Types of plan and strategy;
  • Policy audits;
  • Establishing demand and supply;
  • Developing consensus;
  • Carrying capacity;
  • Beyond Growth.
Examples from outside speakers from organisations such as the Forestry Commission, Mid Wales Tourism Partnership and Ceredigion County Council.

Module Skills

Skills Type Skills details
Application of Number
Communication Students will be expected to communicate in writing in the examination.
Improving own Learning and Performance Preparation for the examinations will be under time constraint, and students will need to plan their time accordingly.
Information Technology Students will need to access and use electronic library resources in conducting research on the case studies for the examination.
Personal Development and Career planning The module will include a site visit to a visitor attraction, giving students an insight into careers in that particular sector of the industry.
Problem solving
Research skills The examination will be based on a pre-released case study, which candidates will be given prior to the examination taking place. Candidates will be expected to collect, digest and process both this case study information and other information acquired through personal research during the time allotted.
Subject Specific Skills
Team work

Notes

This module is at CQFW Level 6