Module Information

Module Identifier
MMM4920
Module Title
Globalization
Academic Year
2014/2015
Co-ordinator
Professor Nicholas Perdikis
Semester
Semester 2
Pre-Requisite
MMM4320
Other Staff
 

Course Delivery

Delivery Type Delivery length / details
Seminars / Tutorials 10 x 4 Hour Seminars
 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Individual coursework essay 3,000 words  60%
Semester Assessment Individual report 1,500 words  20%
Semester Assessment Individual presentation  20%
Supplementary Assessment Repeat failed elements or equivalent  60%
Supplementary Assessment Repeat failed elements or equivalent  20%
Supplementary Assessment Repeat failed elements or equivalent  20%

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrate an understanding of the historical conceptualization of globalization.

Explain how theories, concepts and the practice of globalization have evolved with time.

Demonstrate an understanding of current issues within the global business environment.

Justify personal views on key debates and controversies within the global business environment.

Evaluate the concept of globalization from the perspective of the organization and the consumer.

Critically evaluate the impact globalization has had and continues to have upon society.

Content

Part 1: Introduction to Globalisation
History and Theories of Globalisation
Current Global Issues

Part 2: Global Marketing Perspectives
Global Organisations
Global Consumers
Global Services

Part 3: Global Marketing Management
Globalisation & Communication
Globalisation Online
Global Marketing Research

Part 4: Global Marketing: Specialist Topics
Global Philosophies
Student Presentations

Brief description

The purpose of this module is to introduce students to the key theories and concepts of globalization and how debates have evolved with the changing nature of the global business environment. By exploring globalization in the context of the organization students will be able to critically analyze the practice of globalization and its impact upon society.

Aims

This module provides students with an understanding of the key theories, concepts and issues concerned with globalization. By providing an insight into the historical understanding of globalization students will gain an appreciation of the different theoretical debates of globalization and how the practice of globalization has evolved with time.

Module Skills

Skills Type Skills details
Application of Number
Communication Students will develop presentation skills by discussing key topics concerned with globalization in tutorials.
Improving own Learning and Performance
Information Technology Students will develop information technology skills by using the internet to research topics for presentation and coursework and use software packages to present information obtained.
Personal Development and Career planning
Problem solving
Research skills Students will develop research skills by research appropriate topics for their assessed individual assignments and presentations.
Subject Specific Skills Students will develop their understanding of key theories and concepts of globalization and gain an appreciation of globalization from the perspective of the organization and the consumer. To do so students will develop their research, analysis and interpretation skills to form viewpoints on the impact globalization has upon society.
Team work

Reading List

General Text
Conklin, David W. (c2010.) The global environment of business :new paradigms for international management /David W. Conklin. SAGE Primo search Keegan, Warren J. (2012.) Global marketing /Warren J. Keegan, Mark C. Green. 7th ed. Pearson Education Primo search Keegan, Warren J. (2014.) Global marketing management /Warren J. Keegan. 8th ed., International ed. Pearson Education Primo search Lee, Kiefer. (2012.) Global marketing management :changes, new challenges, and strategies /Kiefer Lee, Steve Carter. 3rd ed. Oxford University Press Primo search Malhotra, Naresh K. (2007.) Marketing research :an applied approach /Naresh K. Malhotra, David F. Birks. 3rd European ed. Prentice Hall/Financial Times Primo search Pallant, Julie. (2010.) SPSS survival manual :a step by step guide to data analysis using SPSS /Julie Pallant. 4th ed. Open University Press Primo search Ritzer, George. (2011.) Globalization :the essentials /George Ritzer. Wiley-Blackwell Primo search

Notes

This module is at CQFW Level 7