Business to Business marketing: Improving Business Networks

Module Identifier: BM37005
Module Title: Business to Business marketing: Improving Business Networks
Academic Year: 2027/2028
Semester: Semester 1
Co-ordinator: Dr Julie Jones
Reading List: View on Aspire
Exclusive (Any Acad Year): No incompatibilities
Other Staff

Assessment

Assessment Type	Assessment details	Proportion
Semester Assessment	Report: 1500 Words	100%
Supplementary Assessment	Report: 1500 Words	100%

Learning Outcomes

On successful completion of this module students should be able to:

Understand the core differences between B2C and B2B marketing environments.
Demonstrate know ledge of forming relationships with customers / B2B CRM
Ability to identify relevant marketing tools and frameworks to effective marketing decisions in B2B situations

Brief description

Business-to-business (B2B) marketing is a process that involves selling a products or services from one company to another. This module develops an understanding of B2B environments, frameworks and practices in business marketing

Aims

The aims of this module are to :
1. Understand the core differences between B2C and B2B marketing environments.

2. Demonstrate know ledge of forming relationships with customers / B2B CRM

3. Be able to understand supply chain / distribution concepts and issues

4. Ability to identify relevant marketing tools and frameworks to effective marketing decisions in B2B situations

Content

• Define B2B Marketing, and the core differences between B2C and B2B

• Evaluate an organisation’s buying process.

• Understanding Supply Chains and their Management

• Development and management of relationships with customers

• Distribution and logistics

• Successful B2B branding and marketing strategy

Module skills

Skills type	Skills details
Creative Problem Solving	Students will gain problem solving skills as part of their coursework assessment and classroom exercises.
Critical and analytical thinking	The coursework will need a certain amount of market research which the student will undertake, gaining key research skills
Digital capability	Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of blackboard and on-line research
Professional communication	The presentation will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills
Subject Specific Skills	A deeper understanding and the ability to critically evaluate marketing plans which is a major part of business today.

Notes

This module is at CQFW Level 6