Marketing and Small Business Management

Module Identifier
BR38020
Module Title
Marketing and Small Business Management
Academic Year
2027/2028
Semester
Semester 2 Taught over 2 semesters
Co-ordinator
Mr Anthony O'Regan
Reading List
View on Aspire
Pre-Requisite
BR10420 or BR21020 or RD11720
Other Staff
Dr Scott Tompsett
Dr Ruth Wonfor
Dr Ifat Shah

Assessment

Assessment Type

Assessment details

Proportion
Semester Assessment Controlled time assessment: 2 Hours 30%
Semester Assessment Case study plan project: 2800 Words 70%
Supplementary Assessment Case study plan project: 2800 Words 70%
Supplementary Assessment Controlled time assessment: 2 Hours 30%

Learning Outcomes

On successful completion of this module students should be able to:

  1. Assess the role of marketing and apply key marketing principles to the equine business.
  2. Appreciate the nature and significance of small business management.
  3. Examine and evaluate the establishment of a business venture.
  4. Write a business plan for an equestrian business.
  5. Examine strategic management issues in entrepreneurial ventures.

Brief description

This module will provide an understanding of marketing principles as applied to rural businesses and demonstrate the need for marketing to be embedded within business plans. The module will set the context, nature and significance of small businesses, examine and evaluate the establishment of a business venture and review the role of strategic management in entrepreneurial ventures and small businesses.

Content

The module will provide a broad introduction to the marketing concept and the role of marketing in small businesses. The module also covers the development and managerial issues confronting smaller enterprises, entrepreneurial skills and the process of constructing, using and maintaining a business plan to achieve business objectives.

Module skills

Skills type

Skills details
Communication Writing skills will be developed and assessed through coursework and feedback given.
Problem solving Coursework requires students to prepare and evaluate a business plan. Assessed in coursework and feedback given.
Research skills Case study is required to be referenced and supported by a range of published sources to develop research skills. Assessed in coursework and feedback given.

Notes

This module is at CQFW Level 6