Knowledge Transfer Partnership Case Study - Boomerang+

‘Tween Audiences and Welsh-language Television Production: Impacts on Economic Prosperity and Cultural Life’


Sponsors: Technology Strategy Board (100%)
Grant amount: £82,585.00
Knowledge Base: Aberystwyth University
Department of Theatre, Film and Television Studies
KTP Associate:

Helen Davies

"As a company working in the creative industries, being involved with this KTP focused and deepened our knowledge and understanding of the demographic, technological and cultural demands of our area of business. Overall, our experience of the project was very rewarding."

Dafydd Felix-Richards
Chair of Project Committee, Boom Pictures.


Discover more about this KTP project:

About this case study:

This Knowledge Transfer Partnership (KTP) emerged from an established strategic partnership that the Department of Theatre, Film & Television Studies (TFTS) at Aberystwyth University (AU) had with Boomerang+ (now Boom Pictures). Through the partnership with TFTS, the company offered master classes, contributed to academic modules, helped to develop student work, offered work experience opportunities, and supported other initiatives such as projects funded by KESS.

Boomerang+ is one of the largest independent media production companies in Cardiff, and is one of the UK’s most significant producers of original children’s television content. This KTP focused specifically on the Boom Plant (Boom Children) arm of the organisation, and aimed to investigate 7-to 13-year-old (‘tween’) Welsh children's media preferences and practices, to ‘map’ the attitudes of this audience sector in Wales and to create a model for production and delivery of children's television programming.