Module Identifier | ECM4110 | ||
Module Title | INTERNATIONAL BUSINESS: A EUROPEAN PERSPECTIVE | ||
Academic Year | 2000/2001 | ||
Co-ordinator | Mr Nicholas Perdikis | ||
Semester | Semester 1 | ||
Co-Requisite | MBM1010 | ||
Course delivery | Lecture | 22 x 1 hour | |
Seminars / Tutorials | 6 x 1 hour | ||
Assessment | Exam | 2 Hours | 70% |
Group presentation | 10% | ||
Project work | 20% | ||
Resit assessment | Resit on main exam; resubmission of projects possibly in different format |
Brief description
The intention of this module is to equip students with a thorough understanding of the main issues that influence firms in making decisions to operate internationally. Areas covered include the international economic environment; international institutions; firms' decision making; the methods of internationalisation; a European perspective is taken throughout.
Module outline
The current year's module outline can be found via The School's website
Reading Lists
Books
C W L Hill. (2000)
International Business - competing in the global market place. McGraw-Hill
W A Kerr and N Perdikis. (1995)
The Economics of International Business. Chapman and Hall
B Dawes (ed). (1995)
International Business: A European Perspective. Stanley Thornes, Cheltenham