|Module Title||STRATEGIC MANAGEMENT|
|Co-ordinator||Professor Robert E Morgan|
|Other staff||Mr Richard Jackson|
|Course delivery||Lecture||2 hours per week|
Module objectives / Learning outcomes
This course attempts to synthesise the conceptual, theoretical and practical aspects of Strategic Management. Often considered as a 'capstone' course on MBA programmes, this module deals with: the industry, market and competitive forces affecting the firm, the resources and capabilities within the firm necessary to achieve and sustain market positioning advantage; the content, context and processes that underlie effective strategic planning; and, the implementation and organisational change issues underlying competitive market evolution.
Contemporary themes that will be introduced within the module include: globalisation; the relevance of 'time' in intra-organisational terms; technological advances; new competitive entrants in and exits from markets; changing market structures/boundaries; emerging modes of distribution of customer delivery; and, evolving customer needs.
The teaching methodology shall employ the traditional lecture format as the primary delivery vehicle but, within class, debate will be encouraged and formal presentation shall extend to incorporate discussion of case vignettes, video-clippings and case analyses.
The coursework component of the module assessment constitutes the submission of a paper centred around original research and investigation of a topic germane to managing strategy within the firm.
Mintzberg, H, Quinn, J B and Ghoshall, S. (1999) The Strategy Process. Revised European Edition, Prentice-Hall, Hemel Hempstead
De Wit, R and Meyer, R (1998), Strategy: Process, Content, Context, Second edition, Thomson Business Press, London.. (1998) Strategy: Process, Content, Context. 2nd. Thomson Business Press, London
Thompson, J L. (1997) Strategic Management : Awareness and Change. Thomson Business Press, London.
Lynch, R. (1997) Corporate Strategy. Pitman Publishing, London.
Segal-Horn, S (Ed.). (1998) The Strategy Reader. Blackwell Business, Oxford
Mintzberg, H, Ahlstrand, B and Lampel, J. (1998) Strategy Safari : A Guided Tour through the Safari of Strategic Management. Prentice Hall