Module Identifier | MM10510 | ||
Module Title | INTRODUCTION TO THE BUSINESS ENVIRONMENT | ||
Academic Year | 2000/2001 | ||
Co-ordinator | Mr Martyn Jones | ||
Semester | Semester 2 | ||
Co-Requisite | MM10610 preferred | ||
Course delivery | Lecture | 18 Hours | |
Assessment | Exam | 2 Hours | 100% |
Brief description
An introduction to a variety of tools, concepts and techniques that are used to analyse and understand the internal and external business environment of a firm.
Module outline
The current year's module outline can be found via The School's website
Reading Lists
Books
** Recommended Text
I Brooks, J Weatherston.
The Business Environment. Prentice Hall