|Module Title||MARKETING PRINCIPLES|
|Co-ordinator||Dr Jacqueline Chimhanzi|
|Course delivery||Lecture||16 Hours|
|Seminar||4 per student|
|Course work||1 piece||20%|
This module is the first in a series that deals withthe theoretical and methodological core of marketing, with the implications of marketing for management and business organisation in a chnaging environment.
The aim is for students to become confident, motivated and capable of developing their personal understanding and skills in the theory and practice of Marketing.
On successful completion of this module students will:
P Kotler, G Armstrong, J Saunders and V Wong. (1999) Principles of Marketing. 2nd Europe edition, Prentice-Hall