Module Identifier | MM30710 | ||
Module Title | MARKETING MANAGEMENT | ||
Academic Year | 2000/2001 | ||
Co-ordinator | Dr Jacqueline Chimhanzi | ||
Semester | Semester 1 | ||
Pre-Requisite | EC10110 MM12510 | ||
Mutually Exclusive | IL32610 | ||
Course delivery | Lecture | 16 Hours | |
Seminar | 4 per student | ||
Assessment | Exam | 2 Hours | 80% |
Course work | 1 piece | 20% |
Aims
This module deals with the role of market analysis and marketing processes in the strategic and operational management of organisations. It treats the subject of Marketing as the distinctive values and behaviours whose purpose is to develop the links between customers and key processes that are important to the organisation's success.
Learning outcomes
Successful completion of this module will enable students to:
Module outline
The current year's module outline can be found via The School's website
Reading Lists
Books
Hooley, G, J Saunders and N Piercy. (1998)
Marketing Strategy and Competitive Positioning. 2nd. Prentice-Hall