Module Identifier MM30710  
Academic Year 2000/2001  
Co-ordinator Dr Jacqueline Chimhanzi  
Semester Semester 1  
Pre-Requisite EC10110 MM12510  
Mutually Exclusive IL32610  
Course delivery Lecture   16 Hours  
  Seminar   4 per student  
Assessment Exam   2 Hours   80%  
  Course work   1 piece   20%  

This module deals with the role of market analysis and marketing processes in the strategic and operational management of organisations. It treats the subject of Marketing as the distinctive values and behaviours whose purpose is to develop the links between customers and key processes that are important to the organisation's success.

Learning outcomes
Successful completion of this module will enable students to:

Module outline
The current year's module outline can be found via The School's website

Reading Lists
Hooley, G, J Saunders and N Piercy. (1998) Marketing Strategy and Competitive Positioning. 2nd. Prentice-Hall