Module Identifier MM31420  
Academic Year 2000/2001  
Co-ordinator Dr Colin Clark  
Semester Semester 1  
Co-Requisite MM30710  
Course delivery Lecture   20 Hours  
  Seminars / Tutorials   5 Hours 5 per student  
Assessment Exam   1.5 Hours   50%  
  Course work   One piece of course work to be submitted   50%  
  Resit assessment   2 Hours Aug/Sep    

Brief description
Use of theories from psychology, sociology, and anthropology to understand the relationship between consumer behaviour and marketing

Module outline
The current year's module outline can be found via The School's website