| Module Identifier | MM31510 | ||
| Module Title | MARKETING LOGISTICS AND DISTRIBUTION | ||
| Academic Year | 2000/2001 | ||
| Co-ordinator | Professor Michael Haines | ||
| Semester | Semester 2 | ||
| Pre-Requisite | EC10110 or EC10510 | ||
| Mutually Exclusive | IL32610 | ||
| Course delivery | Lecture | 20 Hours | |
| Seminars / Tutorials | 2 Hours 2 per student | ||
| Assessment | Exam | 2 Hours | 70% |
| Course work | 1 piece of coursework | 30% | |
Aims
To familiarise students with the main elements of logistics (ie transportation, storage, standardisation, information, processing), with the creation of an integrated logistics management system, and with distribution structures and their management.
Learning outcomes
On completion of this module, students should understand:
i) the concept of customer service and how the logistic and distribution systems deliver service outputs
ii) logistic systems, their components, design and management
iii) how the performance of the logistic and distribution functions can be assessed and the type of remedial measures that can be implemented.
Module outline
The current year's module outline can be found via The School's website
Reading Lists
Books
Fawcett & McLeish. (1992)
Logistics Management.
Christopher, M. (2001)
Marketing Logistics.
Gattorna & Walters. (1996)
Managing the Supply Chain.
Rosenbloom, B. (1997)
Marketing Channels, a Management Review. OR
Stern, El-Ansary & Coughlan. (1996, 2001)
Marketing Channels.
McGoldrick, P J. (1990)
Retail Marketing.