Module Identifier MM31610  
Academic Year 2000/2001  
Co-ordinator Dr Colin Clark  
Semester Semester 1  
Pre-Requisite MM30710 Final year students only  
Course delivery Lecture   16 Hours  
  Seminars / Tutorials   3 Hours 3 per student  
Assessment Exam   2 Hours   100%  

This module develops students' knowledge of the various advertising and promotional media available for Marketing communication, and develops understanding of how they can be combined to play a fully-integrated role in the Marketing process.

Learning outcomes
On successful completion of this module, students will

Module outline
The current year's module outline can be found via The School's website

Final year students only