Module Identifier MM31720  
Academic Year 2000/2001  
Co-ordinator Dr J Poolton  
Semester Intended For Use In Future Years  
Next year offered N/A  
Next semester offered N/A  
Pre-Requisite Some marketing knowledge gained via MM31420, MM12510 or MM30710  
Course delivery Lecture   22 Hours  
  Workshop   3 per student and 2 lab sessions per student  
  Practical   12 - 15 hours will need to be made available for student presentations  
Assessment Exam   1.5 Hours Students must choose two questions from six   50%  
  Course work   One piece of team-based assessed work (5,000 words)   50%  
  Resit assessment   Students who cannot sit exams for good reason can sit for Honours in August. Otherwise (eg resits) are at the next available opportunity.    

Brief description
A course that seeks to assist students to understand the psychological processes involved in developing new products, and to use that knowledge as a means to improve the processes of developing new products.

Module outline
The current year's module outline can be found via The School's website