Module Identifier MM34810  
Module Title MARKETING RESEARCH:DATA ANALYSIS  
Academic Year 2000/2001  
Co-ordinator A J McGuinness  
Semester Intended For Use In Future Years  
Next year offered N/A  
Next semester offered N/A  
Pre-Requisite AC10310 , AC10410 , AC32410 (or equivalent Statistics modules), MM34710  
Co-Requisite MM30710  
Course delivery Lecture   16 Hours  
  Practical   5 Hours 5 x 1 hour computing practicals per student  
Assessment Exam   2 Hours   75%  
  Course work   one piece   25%  

Aims
For students to acquire the knowledge and practical skills used in analysing data and producing market research reports. Students will learn to use the SPSS computer software.

Objectives
On completion of this module students will be able to:

Module outline
The current year's module outline can be found via The School's website