|Module Title||MARKETING STRATEGY GAME|
|Co-ordinator||A J McGuinness|
|Course delivery||Lecture||10 Hours|
|Practical||7 Hours involvement in team decisions for 7 periods of the game.|
The aims of this module are for students to learn how to develop a marketing strategy in a competitive environment and about the various roles that contribute to successful team decision-making. Students will also develop interpersonal transferable skills by engaging in unstructured problem-solving in teams.
On completion students will:
The current year's module outline can be found via The School's website
Mason, C and W Perreault. (1995) The Marketing Game. 2nd. Irwin. (Every student will be loaned a copy of this for the duration of the module)