|Module Title||MEDIA MANAGEMENT|
|Assessment||Exam||2 Hours Two esssay type questions from a choice of five or six topics||50%|
|Course work||One group assignment 25% One individual assignment 25%||50%|
The aim of this module is to provide an introduction to the management of media business. This module will provide the link between the media modules and the management modules on the MSc in Media Management. With the emergence of digital technology providing both new opportunities and increased competition, this module will examine issues such as the impact of technology on strategy as well as financing and expanding the business. The module will focus on management issues concerning the independent television producers and other arts based companies.
The School of Management and Business is committed to developing Media Management both as a teaching and research focus within the Marketing and Enterprise group and also in its wider aims to establish close links withthe local business community. The module will be partly based on material collected as part of an ESRC funded research project into small businesses in the media.
On completion of the module students should be able to:
The learning outcomes will be linked tot he assessment through a range of projects, which will be part of the continuous assessment and examination for this module. Students will also participate in real life case studies based on media businesses.
Congdon. The Cross Media Revolution. John Libbey Media
G Davies. Broadcasting, Society and Policy in the Multimedia Age. Luton Press
N Fuller-Love, A G Jones, C Dennis. (1999) The Impact of S4C on Small Businesses in Wales. University of Wales, Aberystwyth
C Leadbeater. (1999) The Independents: Britain's new cultural entrepreneurs. Demos