Module Identifier RD28710  
Academic Year 2000/2001  
Co-ordinator Mr Anthony O'Regan  
Semester Semester 2  
Pre-Requisite RD16910 , RD26710 , RD24920  
Assessment Business development plan   Business Plan. Outcomes Assessed: 1, 2, 3.   100%  

Module description
The aim of this module is to introduce students to whole business planning/strategy development by way of a case study approach. This module is an integrating module and designed to draw on material, such as business planning procedures, marketing and other analytical techniques, covered in earlier modules. This module provides for an in-depth investigation/examination of an appropriate business/industry and includes the preparation of a detailed business plan. The case study will be reflective of the scheme studied.

Outcome 1

Preparation of a business plan.

Performance criteria:
a. Financial statements are prepared and explained.
b. Objectives are identified and provided for.
c. Realism and prudence are demonstrated.

Dependent on subject area.

Outcome 2

Analysis and evaluation of the organisation/organisational business sector.

Performance criteria:
a. Explain and evaluate the basis of analysis used.
b. Identify and evaluate factors which the performance of the business investigated.
c. Select and use suitable planning procedures.

Dependent on subject area.

Outcome 3

Presentation of plan to third party.

Performance criteria:
a. Identify and evaluate contingency planning.
b. Identify and present relevant informational requirements.
c. Demonstrate knowledge and understanding of industry.

Dependent on subject area.